Every year some of the greatest creative minds of the Greater Lansing Area come together at the Mid-Michigan ADDY awards.
According to the Mid Michigan Creative Alliance (MMCA), the “ADDY Awards are the advertising and marketing industry’s largest and most recognized competition” and “the local ADDY Awards are the first of a three-tiered national competition … Local winners then compete against other winners within their regions in one of 14 District competitions. District winners are then forwarded to the National ADDY Awards competition.” The ADDY awards are also a host to really impressive entries from college-level students for the student competition at the ADDYs.
As you will see in the photos below, the theme this year was Mad Men and this is also a testament to how well dressed Lansing folk are. Many thanks to the wonderful folks at MMCA for putting on such a fun event. I was awestruck by some of the student work. I feel so lucky to be surrounded by such incredible design talent in our city.
Way to be creative Lansing!